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AiSensy is a popular India-focused WhatsApp BSP with broadcasts and ads. Litchoo targets operators who need CRM plus custom automations beyond template blasts.
You outgrew flow builders and want one system for inbox, deals, workflows, and integrations (Sheets, webhooks, Instagram).
You want low entry pricing (₹1,500–3,200/mo), prepaid Meta credits, and proven broadcast + Click-to-WhatsApp ad tooling.
| Topic | Litchoo | AiSensy |
|---|---|---|
| India positioning | Global-ready stack with INR-friendly pass-through Meta billing | India-first BSP, WCC wallet, local support & GST billing |
| Platform fee | Subscription tiers + tasks; Meta & AI billed separately | Basic ₹1,500 / Pro ₹3,200 (+ GST); templates via prepaid credits |
| Chatbot / flows | Full workflow canvas with waits, AI, CRM nodes | Chatbot flows often a paid add-on (~₹2,500/mo); Dialogflow option |
| Service window chat | Session replies; Meta pass-through per template category | Free service conversations in 24h window; templates deducted from wallet |
| CRM | Pipelines, deals, segments, team performance | Audience segmentation, retargeting, commerce integrations |
| Broadcasts | Campaign nodes + broadcast module with plan limits | Core strength—schedulers on Pro, high MPM sending |
| AI | Chat AI node; optional ₹2k-style add-on with clear caps | Integrations / marketplace AI; not unlimited Groq in base plan |
| Agency use case | Per-client workflows + CRM in one login | Per-project API keys, ads manager, marketplace apps |
AiSensy charges Meta per delivered template (e.g. marketing vs utility rates in India) through prepaid WhatsApp Conversation Credits—not per free-form session reply.
Litchoo uses the same Meta pass-through model. Your software meter is automation tasks (sends, AI, HTTP), not every chat bubble inside the 24-hour window.
AiSensy shines when marketing volume and retargeting are the job.
Litchoo shines when a lead must move through qualify → educate → book → update CRM/Sheet with branches and human takeover mid-flow.
AiSensy publishes template rates and platform tiers clearly—good benchmark for Indian buyers.
Litchoo mirrors the split: software subscription, Meta wallet, optional AI pack—so margin isn’t eaten by hidden API usage.
AiSensy offers Shopify, WooCommerce, ads, and marketplace connectors.
Litchoo offers first-class workflow nodes (Google Sheets, Gmail, webhooks, Stripe, Instagram) for ops teams that glue tools together daily.
Keep your WABA and Meta billing model; migrate templates and map each AiSensy flow to one Litchoo workflow with explicit wait nodes.
Run both in parallel on different numbers until session parity is proven.
Import a template workflow, connect your number, and keep Meta billing pass-through—like AiSensy, with a full CRM and automation canvas included.
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