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WATI is a mature WhatsApp inbox and chatbot platform. Litchoo adds a full workflow engine, native CRM, and cross-channel automations beyond fixed bot flows.
You want visual workflows (Google Sheets, HTTP, CRM nodes), one CRM for deals and inbox, and clear pass-through WhatsApp billing.
You only need a proven WhatsApp inbox, template broadcasts, and session-based chatbots without building multi-step automations.
| Topic | Litchoo | WATI |
|---|---|---|
| Core product | CRM + unified inbox + node-based workflow builder | WhatsApp Business API inbox, broadcasts, and chatbot sessions |
| Automation model | Billable tasks per integration step (WhatsApp, AI, HTTP, Sheets, etc.) | Monthly chatbot sessions / automation triggers per plan |
| WhatsApp (Meta) charges | Billed separately to you (wallet-style pass-through) | Wallet + rate card; templates charged per Meta rules |
| AI chatbots | Chat AI workflow node; optional add-on (platform Groq or your keys) | Astra AI credits (separate product) on top of base plans |
| CRM & pipelines | Built-in contacts, deals, pipelines, team inbox | Contact-centric inbox; CRM depth varies by plan |
| Integrations | Google Workspace, Instagram, Facebook leads, Stripe, webhooks, email | Strong WhatsApp ecosystem; integrations via partners / Shopify etc. |
| Multi-channel inbox | WhatsApp + Instagram + more in one CRM thread | WhatsApp-first; other channels via product line extensions |
| Best for | Agencies automating lead → nurture → book → sheet/CRM updates | Support & marketing teams standardizing on WATI’s bot + broadcast stack |
Both platforms separate software subscription from Meta message costs. Litchoo charges a software fee plus pass-through WhatsApp template pricing and optional Chat AI packs—not bundled ‘unlimited messages.’
WATI prices automation by chatbot sessions and sells AI through Astra credits. That is simple for bot-only use cases but can add up when every keyword or rule consumes a session.
WATI excels at quick reply bots, keyword routing, and campaign sends inside their builder.
Litchoo is closer to an automation studio: branch on IF nodes, wait for WhatsApp replies, call external APIs, write to Google Sheets, and sync CRM deals in one graph—without exporting leads to Zapier.
WATI’s team inbox is a core strength for agents handling escalations from bots.
Litchoo combines the same handoff pattern with CRM context—tags, deals, assignment, and workflow history on the contact—so agents see why the bot routed the chat.
WATI Astra sells monthly AI credits for agent-style replies across channels.
Litchoo embeds Chat AI inside workflows (qualify → answer → button CTA → book) with token caps suited to WhatsApp. You can price AI as an add-on instead of hiding cost in the base plan.
Teams hitting WATI session limits while rebuilding the same logic in multiple bots often benefit from Litchoo’s single workflow per journey.
If you only broadcast templates and run a light FAQ bot, WATI may stay the faster fit.
Import a template workflow, connect your number, and keep Meta billing pass-through—like WATI, with a full CRM and automation canvas included.
Start freeCompetitor names and public plan details are trademarks of their respective owners. Features and pricing change—verify on their websites before you buy. This page is editorial comparison, not legal advice.
