SMB vs operator
Gallabox wins when the team is small and the bot has a handful of steps.
Litchoo wins when the same company runs ads, Instagram, sheets, and CRM updates in one automation.
Compare
Litchoo vs Gallabox
Gallabox focuses on shared inbox, lightweight bots, and SMB-friendly WhatsApp API access. Litchoo adds enterprise-style workflows and CRM pipelines.
Choose Litchoo
You need visual workflows, execution history, CRM pipelines, and multi-integration graphs.
Choose Gallabox
You want a straightforward shared inbox, quick bots, and faster time-to-first-message.
Side-by-side comparison
| Topic | Litchoo | Gallabox |
|---|---|---|
| Setup time | Richer setup; payoff on complex journeys | Faster onboarding for simple inbox + bot |
| Bot builder | Node workflow with delays, branches, AI, CRM writes | Flow-based bots within Gallabox UI |
| Developer APIs | Webhooks, workflow triggers, execution APIs | REST APIs for messages and contacts |
| CRM | Full CRM module (deals, pipelines, team) | Contact fields, tags, assignment |
| Meta costs | Transparent pass-through to customer wallet | Meta charges plus Gallabox subscription |
| Team seats | Plan-based team limits with role access | Per-agent pricing tiers common on SMB tools |
| Reporting | Workflow executions, WhatsApp analytics, CRM dashboards | Conversation metrics and campaign reports |
| Scale pattern | Background workers for long-running flows | Managed BSP scaling for message volume |
How we differ in practice
Shared inbox parity
Both products center the agent experience for WhatsApp replies.
Litchoo adds deal context and workflow-triggered notes so agents know what automation already did.
Billing clarity
Separate software from Meta template spend on both sides.
Litchoo’s task meter maps to integration steps—useful when clients ask ‘what am I paying for?’
AI features
Gallabox may bundle or upsell AI replies depending on plan.
Litchoo sells Chat AI as an explicit add-on aligned with Groq/API cost.
Switching effort
Export contacts, reconnect WABA, rebuild bots as Litchoo workflows with test executions before cutover.
Try Litchoo on your next WhatsApp journey
Import a template workflow, connect your number, and keep Meta billing pass-through—like Gallabox, with a full CRM and automation canvas included.
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